Beauty gurus, what are those? Well they are simply beauty youtubers who create and post videos about cosmetics, fashion, hair-styling, nail art, and other beauty related topics. Youtube has been around since 2005 and beauty related videos fell along not long after. But not until in the recent years the beauty world skyrocketed with influencers trying to follow the latest trends or testing the hottest new products coming out.
Friends and peers that I know look up to these people they watch on their screen to decide if it's worth the price, the quality is actually true to what it says, or just watch for the love of makeup and beauty. So why do we listen to them instead of the actual company itself that promotes their products? It could be because we see them as real people expecting to give an honest opinion. The more known that they are to the beauty community the more likely we will want to see what they are about. I personally watch simply because I have always have a interest in makeup. Also through wearing it I'm always looking for new products to check out or tutorial looks that draw my attention.
In the recent years there has been a major increase of men coming into the beauty world. This has been controversial for those who have a strong belief in gender roles. Equality has had a overpowering impact in society that in this case allows anyone to have a love for beauty. Several men have made a name for themselves and a successful career ahead of them. Some examples include James Charles, in 2016 he became the first male ambassador for CoverGirl and now has over 16 million subscribers on YouTube. He has also created an eyeshadow palette with the Morphe beauty company "Unleash Your Inner Artist" that sold out in less than 10 minutes on the first launch. This is just one male beauty influencer.
All these influencers have a common love for the art of beauty. They all had to start from somewhere and build there way to influence others as a full time career. There is always something going on in the beauty community whether it's heated drama, a creation of a new product, or the latest trend everyone is dying to try. Viewers such as myself love the excitement of it all keeping up with these people's fascinating lifestyle. It's always great when you discover your are keeping up with the same videos you are and having a mutual interest in products. The love for makeup has evolved into a big part in society in the best way and we all get to watch it happen right through our screens.
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